Introduction
As a digital marketing specialist in Finland, I focus on creating tailored, user-centric solutions that drive engagement and growth. Recently, I had the opportunity to work with UniEdu, a Finnish university-authorized consultant firm, to redesign their website and enhance their digital presence. This case study outlines the challenges, the redesign process, and the impact of the new design.
1. Project Overview: Understanding UniEdu’s Needs
UniEdu assists international students in applying to Finnish universities and settling in Finland. Their original website was outdated, with a cluttered layout and a lack of clear navigation, making it difficult for users to find essential information quickly. The primary goal of this project was to refresh the website, making it visually appealing, user-friendly, and optimized for both desktop and mobile users.
Key Objectives:
- Improve the overall visual appeal to align with UniEdu’s mission and target audience.
- Highlight key features, such as the “Free Eligibility Test,” to encourage more user engagement.
- Enhance navigation and accessibility across all devices to provide a seamless user experience.
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2. The Challenges: What We Set Out to Solve
Before the redesign, UniEdu’s website faced several challenges that hindered its effectiveness:
- Outdated Visuals: The original site design looked dated and did not effectively communicate the value of UniEdu’s services.
- Cluttered Layout: Information was scattered, making it difficult for users to understand the key offerings quickly.
- Weak Call-to-Actions (CTAs): Essential CTAs, like the “Free Eligibility Test,” were not effectively highlighted, leading to missed opportunities for user interaction.
- Poor Mobile Experience: The site was not fully optimized for mobile devices, negatively affecting user engagement.
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3. Redesign Strategy: Crafting a User-Centric Experience
To address these challenges, I developed a comprehensive redesign strategy focused on enhancing visual appeal, improving user flow, and highlighting UniEdu’s key services.
Design Strategy Highlights:
- Modern Aesthetics: Introduced a fresh and clean design with a vibrant color palette to convey professionalism and approachability.
- Enhanced Visual Hierarchy: Reorganized content to emphasize key information, making the “Free Eligibility Test” easily accessible and engaging.
- Simplified Navigation: Streamlined the website’s navigation to create a more intuitive user flow, helping visitors find what they need quickly.
- Responsive Design: Optimized the site for all devices, ensuring a consistent and accessible experience across desktop, tablet, and mobile.
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4. Key Design Changes: Before and After
Before:
- A cluttered and outdated design that lacked a clear visual hierarchy.
- Key features buried within the content, making them hard to locate.
- Poor mobile optimization that detracted from the overall user experience.
After:
- A modern, visually appealing layout that captures the attention of prospective students.
- Prominent, clear CTAs that guide users towards taking action, such as checking their eligibility.
- A responsive design that ensures a seamless experience across all devices, enhancing accessibility and usability.
Featured Visuals:
- Side-by-side comparisons of the old and new designs to illustrate the transformation.
- Screenshots of redesigned elements like the homepage, key service pages, and mobile views.
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5. The Impact: Results of the Redesign
The redesigned UniEdu website has significantly improved user engagement, providing a welcoming and easy-to-navigate experience.
Key Outcomes:
- Enhanced User Engagement: The new design prominently displays the “Free Eligibility Test,” leading to increased interaction with this critical feature.
- Improved Brand Perception: The updated aesthetics position UniEdu as a modern, trustworthy partner for students looking to study in Finland.
- Mobile Optimization Success: The site’s improved mobile experience has made it easier for students to access key information on the go, boosting overall satisfaction.
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6. Tools and Technologies Used
- Figma: Utilized for wireframing, prototyping, and creating high-fidelity final designs, ensuring a collaborative and efficient design process.
- Adobe Illustrator: Used to create custom icons, illustrations, and enhance the visual appeal of the overall design.
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7. Client Feedback:
“We are thrilled with the transformation of our website! The new design reflects our mission perfectly and has made it easier for students to navigate our services. Fajley’s expertise in digital marketing and design was invaluable in making this project a success.”
— Didar Hosain, Founder & CEO of UniEdu
Conclusion: Transforming Digital Presence with Thoughtful Design
The UniEdu redesign project showcases how thoughtful, user-centric design can transform a website into an engaging, effective tool for business growth. As a digital marketing specialist in Finland, I am committed to creating digital solutions that drive real results.
Looking for a redesign or need help with your digital marketing strategy? Contact Me to discuss how I can help elevate your brand’s digital presence.
